The tragedy marked the beginning of a crisis that severely damaged Toyota’s reputation and revenues. In Toyota under Fire: Lessons for Turning Crisis into Opportunity , the authors produce the most comprehensive and detailed review to date of the circumstances that led to the crisis, and the events and contexts that caused it to escalate.
5.0 out of 5 stars This book definitely gives lessons for turning crisis into opportunity, and a great addition to your library. I admit that I had a bias before reading TOYOTA UNDER FIRE (McGraw-Hill) by Jeffrey K. Liker and Timothy Ogden . . . for one thing, I’m a proud owner of an Avalon . . .
Toyota Under Fire chronicles all the events of the recession and the recall crisis in detail, providing valuable lessons any business leader can use to survive and thrive in a crisis, no matter how large:
4 Lessons from the Toyota Crisis “Crisis response must start by building a strong culture long before the crisis hits,” say Jeffrey Liker and Tim Ogden, authors of Toyota Under Fire. Turning crisis into opportunity is all about culture.
Toyota is a company that will channel the current challenges to push themselves to even more relentless continuous improvement.” –Charles Baker, former Chief Engineer and Vice President for R&D, Honda of America “Toyota Under Fire is a superb book and should prove very helpful to American industry’s understanding of the problems faced and how
The Toyota Way Book Series. Toyota Culture: The Heart and Soul of the Toyota Way . Buy On Amazon Details. Toyota Under Fire: Lessons for Turning Crisis Into Opportunity . Buy On Amazon Details. The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer .
Business Books List.pdf – Download as PDF File (.pdf), Text File (.txt) or read online. 5 The Toyota Way to Continuous Improvement: Linking Strategy and Operational Excellence to Achieve Superior Performance J effrey K. Liker and J ames K. Franz 7 Toyota Under Fire: Lessons for Turning Crisis into Opportunity J effrey K. Liker and
Liker J.K with Timothy Ogden, Toyota under Fire: Lessons for Turning Crisis into Opportunity, N.Y.: McGraw-Hill, March, 2011. Winner of 2011 Shingo Prize for Research Excellence. Liker, J.K. and David Meier, Toyota Talent: Developing People the Toyota Way, N.Y.: McGraw-Hill, 2007 (2007 getAbstract Top Ten English Business Books, Financial Times